International Yoga Day 2018

adidas celebrated International Yoga Day with an empowering local and global activation. Recognizing the continued need to make efforts to protect the planet, adidas partnered with One Tree Planted and pledged to plant one tree for every Tree Pose shared online using #adidasTreeForTree. adidas tapped its roster of Influencers to engage the community, and dropped photo booths in key locations – upping the social count and shares.

Trees were in California and Oregon during the months of January through March of 2019 as a contribution to their reforestation efforts in response to the recent fires.