adidas x Wanderlust Playbook

The ask: Create a Playbook defining the partnership between adidas Women’s and Wanderlust, and provide guidelines for how they are visually represented together.

This document was meant to kick-off and inform the ongoing partnership between two iconic brands. It has been used as a guide for all iterations of the brands coming together – events, advertising communications, and co-branded product.  The VFA is a diverse and well-rounded athlete. She brings sport and mindfulness into her day in many forms and this partnership between is a representation of that.