Nike: Move To Zero
Partnered and collaborated across teams to restructure the content architecture of the sustainability platforms in order to address both our users and teams needs in our digital environments.
To check out more of the work, visit https://www.nike.com/sustainability
The goal of this refresh was to:
- Improve the UX to enhance and organize content so that users got a clearer view of Nike’s collective sustainability efforts, offerings, innovations, and ways to take action in the sustainability journey, and to
- Encourage users to follow the initiative to increase awareness, interest, engagement and accessibility to the Move to Zero services
We developed a 3-phased approach with Phases 01 and 02 focused on collaboration:
Phase 01: Creative Development
- We ran a heuristic analysis to identify content gaps and strategize
- Developed a modular component system that could be easily restructured based on local markets needs
- Developed guidelines to ensure consistency and unity throughout the ecosystem
Phase 02: Functionality, UX/UI, Analytics
- Improved UX/UI based on collected analytics & heatmaps
- Created an Adobe Analytics dashboard
- Analytics and metrics analysis before and after phase 01
- Set in motion requests to update component libraries with autolayout, export specs, variants, quick export layer structure, and full integration with the base Nike Podium DS Library.
Phase 03: SLP Reassessment
- Reassess navigation system, content structure and layout based on Phase 02 learnings
- Update the ecosystem to reflect the above and re-establish an atomic design system, component library, & style guide that include Find Your Store and accordion variants among others
