Kat's Work Kat's Work

Elevating the Future of Sport Commerce

Role
Digital Lead
Year
2024
Client
Nike
In collaboration with
Conscious Minds
Back to UX/UI & Digital Portfolio

The team spearheaded a transformative initiative for Nike’s Digital Brand Innovation program, optimizing Capabilities, QR Code Strategies, and the Nike Closet Experience. Our mission was to redefine digital touchpoints—shifting from static consumer journeys to a brand-first, innovation-driven ecosystem that fosters deeper connections with athletes* and enhances commerce experiences.

Concept:
  • A premium in-store experience designed for Nike members.
How It Works:
  • Nike store associates use a dedicated app to offer personalized product recommendations, insider access to members-only product drops, and tailored styling advice.
  • The Trophy Room creates a high-touch, exclusive shopping environment where members feel valued and connected to the brand.
  • Associates can enroll guests in the loyalty program, ensuring future tailored experiences.
Benefits:
  • Strengthens member loyalty through exclusivity and personalized service
  • Elevates the in-store shopping experience with real-time recommendations
  • Integrates digital and physical touchpoints for a seamless omnichannel experience
Concept:
  • A personalized digital hub where users can track and engage with their Nike gear.
How It Works:
  • Every time a user scans a product QR code, the item is added to their Nike Closet.
  • Users can view their full collection, get styling suggestions, and pair products with workouts.
  • Social integration allows users to see how others are wearing their gear and share their own looks.
  • A reward system encourages engagement, offering perks like discounts, exclusive workouts, and personalized shopping experiences based on scan activity.
Benefits:
  • Encourages deeper brand connection through personalization
  • Drives repeat engagement and brand loyalty through gamification and rewards
  • Creates a seamless product discovery and styling experience across digital and physical platforms
Concept:
  • A product review feature that showcases top-rated reviews directly on product pages.
How It Works:
  • Surfaces 4-star and 5-star reviews at the top of the product grid.
  • Includes user-generated photos and detailed feedback on product fit, performance, and quality.
  • Helps users make informed decisions by highlighting authentic customer experiences.
Benefits:
  • Builds trust through social proof and user validation
  • Enhances product credibility with real-world feedback
  • Improves conversion by reducing purchase hesitation

Concept:

  • A story-driven product grid wall showcasing real athlete experiences with Nike gear.
How It Works:
  • Features authentic testimonials and images of athletes and everyday users wearing Nike products during training, competitions, and adventures.
  • Highlights product durability, performance, and personal achievements.
  • Combines emotional storytelling with product education, helping consumers make informed purchase decisions.
Benefits:
  • Builds emotional connection with the brand through authentic user stories
  • Reinforces product credibility and performance through real-world use cases
  • Enhances product discovery and conversion by linking stories directly to products

 Concept:

  • A content-driven product grid wall that combines expert insights with product education.
How It Works:
  • Features product technology, performance details, and styling tips directly within the product grid.
  • Uses dynamic photography and educational highlights to inform and inspire shoppers.
  • Integrates real reviews and social content to provide a complete product story.
Benefits:
  • Enhances product discovery through informative and engaging content
  • Builds product confidence by combining expert knowledge with user feedback
  • Streamlines the shopping journey by reducing the need to navigate away from the grid

 Concept:

  • A shoppable social product grid wall featuring user-generated content of athletes wearing Nike gear.
How It Works:
  • Curates images and videos of athletes styling Nike products in various settings (urban, trail, gym).
  • Users can click directly on the content to shop the featured items.
  • Encourages user participation by linking posts to the #InMotion hashtag.
Benefits:
  • Builds community through social proof and real-world styling inspiration
  • Increases engagement by encouraging user-generated content
  • Drives conversion by making social content instantly shoppable

Concept:

  • A shoppable feature that lets users buy a full outfit directly from styled imagery.
How It Works:
  • Users see curated outfits featuring Nike products.
  • With one click, they can add all items in the look to their cart.
  • Provides personalized suggestions to complete the outfit based on user preferences and past purchases.
Benefits:
  • Streamlines the shopping experience by enabling one-click outfit purchases
  • Increases basket size and conversion through cross-selling
  • Enhances styling inspiration and product discovery

 

Concept:
  • An augmented reality (AR) feature that lets users visualize Nike products in real-time.
How It Works:
  • Users can use their phone camera to see how shoes, apparel, and accessories look on their body or in their environment.
  • Provides a 360° view of the product, allowing users to explore details like texture and fit.
  • If a product is sold out, the feature suggests similar items.
Benefits:
  • Enhances product confidence by letting users “try before they buy”
  • Reduces returns by improving size and fit accuracy
  • Increases engagement and conversion through immersive product interaction

 

Concept:
  • An AI-driven fit finder that helps users find the perfect fit for Nike products.
How It Works:
  • Users input their body measurements or select a model with a similar body type.
  • AI recommends the best size and fit based on product data and user preferences.
  • Integrates with AR technology to let users visualize how the product will look on their body.
Benefits:
  • Reduces returns by helping users find the right fit upfront
  • Enhances confidence in purchase decisions through personalized recommendations
  • Creates a seamless, user-friendly shopping experience across digital platforms