Always On
Retail Editorial Sp24

We got presented with the challenge of optimizing Nike’s digital comms strategy for Always On Product and to leverage the assets we were provided with to level up the storytelling of our deliverables.

The team developed an approach that would make the consumer more receptive and therefore would drive deeper engagement, exploration and service. As design lead, I ensured the content and components of the design system were properly rearranged to add context and clarity through the strategic use of the design system and following best practices. We brought more breadth, relatable, emotional, contextual, expressive or inviting convent and paired it up with editorial headlines, clear CTA’s and multi-product components